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Learn What Marketing Is and How It Is Used

Learn Marketing

Marketing is the process of teaching consumers why they should choose your product or service over those of your competitors. If you’re not doing that, then you’re not marketing. The key is finding the right marketing method and messaging to educate and influence your consumers at the right time and place. How Marketing Is Defined […]

The Marketer’s Pocket Guide To Writing Well

Marketing Writing Well

Writing well isn’t easy for most people. The good news is: you can write well, no matter how “unqualified” you think you are as a writer. The Marketer’s Pocket Guide to Writing Good will give you the tips you need to improve your writing. Have you ever made these excuses? “Writing takes me forever.” The […]

What Is Marketing, Really?

Marketing

There I was, minding my own business, resting after completion of an amazing content marketing strategy workshop for a client. And someone asked about my opinion on the difference between marketing and branding. I was directed to read this cartoon that defines marketing as “I am a great lover” vs branding which shows the consumer […]